So your LinkedIn post impressions have fallen. Does it matter?

Are you hating LinkedIn because your post impressions aren’t what they used to be? Before you blame the algorithm, question your self-worth or declare LinkedIn “broken”, let’s be clear about something.

Impressions are a vanity metric.

There - I said it!

They don’t get you hired.

They don’t win you work.

They don’t mean you’re memorable.

And no - lower impressions do not mean people aren’t seeing your content or your name.

In reality:

• your network is used to you

• your hook or graphic tells the story

• people are busy

• GenAI has flooded LinkedIn with content

• no one is reading everything anymore

That’s not failure.

That’s familiarity.

Here’s the only chain that matters:

➡️ Activity → Visibility

➡️ Visibility → Familiarity

➡️ Familiarity → Recall

And recall is what gets you the call when a hiring manager, recruiter or client is ready to hire or buy.

It's not going viral.

Not whining about analytics.

Not chasing 30,000 random impressions.

I’ll take 300 consistent impressions from the right market over 30,000 irrelevant ones every single day of the week.

So stop listening to LinkedInfluencer whingers obsessed with vanity.

Start building visibility and recall with people who actually matter.

That’s how opportunities really happen. 💛

#ITJobSeekersMatter #VisibilityOverVanity #CareerAGILITY #CareerAGENT #Fractional45 Talentology AU